I’m an advertising creative, storyteller, and perpetual adventure-seeker who somehow ended up in Minnesota.

I’m originally from Harrisburg, PA, but spent four years in Philadelphia while studying Advertising at Temple University. I graduated with a Bachelor’s degree in Advertising with a concentration in Art Direction, plus a certificate in Tourism & Hospitality Management—which probably explains why I’ve always been drawn to brands, places, and experiences that give people a reason to get out and explore.

While at Temple, I got my start in the creative world through two internships: designing for The Cool, Calm & Collected and managing social media for Clean Water Action. From there, I landed my first full-time role as a Gen Z Marketing Specialist at TechForce Foundation, where I ran social channels, managed Gen Z influencers and ambassadors, helped shape digital experiences across the website and app, and created campaigns designed to actually get younger audiences to pay attention.

Then I decided to do something slightly unhinged: I moved across the country to Minnesota—a state I had never visited and where I knew absolutely no one.

That brought me to Treasure Island Resort & Casino, where I joined the team as a Social Media Coordinator. Three months later, I was promoted to Social Media Specialist, and I’ve been making content, chasing good shots, and turning real-life experiences into stories ever since.

Today, my work spans everything from social strategy and content creation to event coverage, creative campaigns, editorial calendars, and community engagement. I’ve covered everything from concerts and entertainment acts to Native American Heritage Nights with Minnesota sports partners like the Twins, Timberwolves, Lynx, Saints, and Gophers. I also get to mentor and manage summer interns, helping them turn their ideas into actual work in the wild.

But there’s more to me than social media.

I’m happiest somewhere between a good idea and a new adventure. I’m a lifelong skier and snowboarder, an avid traveler, photographer, hiker, and general “let’s see where this road goes” person. I’m drawn to the outdoors, tourism, hospitality, and brands that make people feel something.

Basically, I like good stories, great visuals, and going places.

This portfolio is a little collection of all three.